Classes & Guides On-Demand Consults Surviving a Tough Economy Toolkit

Welcome to the Library

Resources for every age and stage of your small business

New Releases

Our newest releases for small business owners in small towns!

Surviving a Tough Economy Toolkit

How to take your small business in a small town from 'surviving' to 'thriving' in a tough economy! Includes seven resources packed with templates, step-by-step guides, and ideas for ways to increase sales and foot traffic.

$99.00 USD

What's Included?

$99

  • The Quick Start Guide: an emergency guide to get customers in 24 hours 
  • Ultimate Text Message Marketing Guide for Small Businesses 
  • Ultimate Email Marketing Guide for Small Businesses 
  • Customer Loyalty Strategies Workbook 
  • Operational Efficiences Audit
  • Guide to Budget-Friendly Promotions & Upselling
  • Working with Influencers & Collaborators Guide
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Toolkit Freebies

Not ready to commit to the full kit? Grab one of our free resources for a taste of what's included!

5 Ways to Keep Customers Loyal During a Tough Economy

Customer loyalty is earned, not bought- especially in small towns. Learn how to earn it (and keep it) even in a tough economy with this quick guide. 

Download for Free

Opportunity Scripts

5 scripts written to showcase how upselling means adding value to your guests' interactions, not just making an extra buck!

Download for Free

Customer Loyalty Cheat Sheet

Free cheat sheet for tracking the most important metrics that signal whether your customers' loyalty is increasing or decreasing!

Download for Free

Bundles & Toolkits

Bundles are a discounted grouping of products that can also be purchased separately. Toolkits are a collection of resources only available to purchase as a kit!

How to Grow Your Business Bundle

Move beyond the startup stage of your business and lean into growth with this bundle of five of our best-selling resources! Includes Building a Brand and Tone Guide, Best Free Tools to Grow Your Brand, Creating Your Brand Persona, Delegation Workbook, and Creating and Analyzing a Profit and Loss Statement.

$49.99 USD

How to Start Your Business Bundle

Get six products (valued at $45) bundled together for the ultimate small business starter pack! Includes:  Validating Your Small Town Business Idea, our signature 20+ page Business Plan in a Box, How Small Businesses in Small Towns Can Find Funding, Starting an LLC in Tennessee, 10 Essential Insurance Types for Small Business Owners, and Understanding W2 employees vs 1099 workers/freelancers.

$30.00 USD

The Ultimate Q4 Marketing Plan & Toolkit for Small Businesses in Small Towns

The Ultimate Q4 Marketing Plan & Toolkit includes everything you need to finish the year for just $99, including a day-to-day planner, massive workbook of social media prompts, in-depth ad setup guides, podcasts on key Q4 topics, and more!  

$99.00 USD

Starting A Business

Just starting out? Do it here. 

Business Plan in a Box

No more excuses... everything you need to finally create and finish your business plan is right here, from setting your vision to calculating financials! This 30 page workbook is your first step in making your small business a reality- pair it with our live business coaching for an additional level of accountability and support!

$19.99 USD

Starting an LLC in Tennessee

Your step-by-step guide to starting an LLC in our home state- Tennessee! Learn how to select a name, the importance of designating a registered agent, how to file articles of organization with the state, how to get a license, and so much more.

$4.99 USD

Reasons to Transition from Sole Proprietorship to LLC

So, you started your business as a sole proprietor, but wondering if you should make the switch to an LLC. What are the benefits? We'll walk you through the 7 reasons we think you should make the switch- and how to make the final decision!

$4.99 USD

10 Essential Insurance Types for Small Business Owners

Know you need insurance to protect yourself and your small business, but not sure which one to pick? Let us guide you through the primary 10 types you might need and how to select the best ones to remain compliant and secure!

$4.99 USD

How Small Businesses in Small Towns Can Find Funding

Ready to start a small business in a small town, but have no idea where to find the funding to start? We break down the 8 most common ways to fund your small business in this handy guide and outline the risks and benefits of each method.

$4.99 USD

How to Run a Small Business   

Everything they never teach you when you start out as a small business owner! Soft skills, negotiation tactics, work/life balance, how to manage employees, and more.

Time Management for Busy Professionals: Live Class Recording

Dig into practical strategies to manage your time more effectively, learn how to prioritize tasks, and finally maintain that healthy work-life balance you've been working towards with in this short class.

$15.00 USD

Delegation Workbook

No, you can't do it all- and it's time to stop trying.  In this workbook, you'll finally have a chance to sit down and map out all the things you do as a small business owner to keep the ship afloat, then identify who on your team can take what task (or if you need to bring someone onboard)! Ready to lighten your load? Let's get started!  

$14.99 USD

Negotiation 101: Live Recording with Dr. Donita Brown

In small towns, relationships always matter. This comprehensive, 90-minute class for beginners will help you learn how to negotiate when those relationships could be at stake.

$15.00 USD

Marketing & Advertising

From understanding social media to creating a logo to running Facebook ads, our marketing resources will help make your business memorable to customers and communicate your mission clearly.

Engagement Down on Social Media? Here's Why and How To Adapt

Social media engagement is down across the board, and traditional metrics such as likes and comments are no longer enough. In this course, we show how engagement rates are dropping despite rising user numbers and how small business owners in small towns can stay ahead - and may even have an advantage compared to the big guys!

$9.99 USD

Building a Brand & Tone Guide

In this Small Town Startup-exclusive strategy doc, we'll walk you through every step of building a brand and tone guide, from selecting colors and fonts to designing a logo. You'll come away with a better understanding of how to visually communicate your brand AND the confidence you need to put together your own brand kit!  

$14.99 USD

Creating Your Brand Persona

In this quick workbook, you'll walk through four easy steps to building a brand persona that clearly showcases your business's vision, values, and voice. Learn the importance of taking 'logical shortcuts', how to select an archetype that fits your brand, and more!  

$14.99 USD

The Ultimate Real Estate & Mortgage Industry Guide to Facebook Ads

Includes: How to set up your Facebook Business Account How to add Facebook Pixels to your website pages How to customize your audiences How to A/B test the ads you place How to create landing pages to send Facebook Ad traffic to and capture their information for follow-up Ideas for lead magnets to place on landing pages to generate demand  

$19.99 USD

Small Business Saturday Mini Kit

Everything you need to make this Small Business Saturday your best yet, from a metric-tracking dashboard to list of giveaways for customer engagement!

$4.99 USD

Taxes & Financials

Just starting out on your small business journey? Start out strong with a rock-solid understanding of your financials.

The Big List of Deductible Expenses

Taxes can be terrifying... but they don't have to be! We've pulled together a massive (but not exhaustive) checklist of deductible expenses for you to reference as you start pulling together your receipts for next tax season. 

$9.99 USD

Understanding W2 vs 1099 When Hiring

You're ready to hire your first employees or freelancers, but do you know how to classify them for tax purposes? Let us run you through the main differences between W2 employees and 1099 freelancers/workers to help you better understand who is who and how to reduce any potential tax liability from misclassifying employees.

$4.99 USD

Profit & Loss Workbook

If you're anything like us, reviewing or putting together financial statements can be as confusing as it is intimidating. Use this workbook o create your P&L, step-by-step!

$14.99 USD

Free Resources

Because everyone deserves to start somewhere, no matter your budget!

The Best Free Tools to Grow Your Brand

The best free tools to grow your brand from the ground up, from strategy to design! Updated for 2025.

Free

Managing Conflict as a Small Business Owner

Our free guide to managing conflict as a small business owner will help you feel more confident handling conflict whenever it arises, both within your team as well as with a customer.  

Free

5 AI Tools to Help Your Small Business

AI is a whole new world of innovation at your fingertips- let our quick, free guide help you identify which tools could be most helpful to your small business as you grow!

Free

Giving Tuesday Toolkit

Everything you need to make this Giving Tuesday your most impactful yet!  

Free